About Us

With over two decades in the industry, Seth has worked with some of Europe and Australasia’s most prominent retailers on his way to forming the formidable team at Datum. Following in his father’s footsteps in owning a shopfitting company, Seth oversees all project delivery – bringing a calm demeanour and top-notch problem solving to a fast-paced industry.

With over two decades of prior experience in project management, Alan joined Datum in 2014. As though managing a number of projects at any one time and facilitating the teams that make these projects happen wasn’t enough, Alan’s experienced and unique touch includes an impeccable eye for detail and a commitment to quality.

Sing has spent eight years immersed in the fit out industry, sharing that time between construction and retail. Although she has worked in full project manager roles in Malaysia, she’s focusing exclusively on the quantity surveyor aspect at Datum. This broad experience means Sing is great at analysing both the bigger picture and the smaller details.

Michelle is one of the newest members of the Datum family, having relocated in mid-2018 from Johannesburg. Michelle has been in the business and retail fit out industry for ten years now and is loving the culture and work ethos at Datum. As a project manager, Michelle prides herself on her resilience and resourcefulness – attributes developed back home in South Africa.

Starting as a cabinetmaker and joiner in the 1980s, Paul moved to residential building before finding his passion in shopfitting more than two decades ago. With Datum since 2014, Paul oversees everything produced in the factory – including scheduling, purchasing, design, construction, and logistics – and thrives on the challenge of short lead times.

Joining the team in mid 2017 to run the factory, Mark’s spent over 20 years in the industry. Mark particularly enjoys innovating and finding fit-for-purpose solutions, and he’s driven by a desire for constant improvement, whether that be through training staff or streamlining our processes for even better customer delivery.

Joining the team when Datum set up its first factory, Barry’s responsible for the maintenance and remedial aspects of the work we do. Basically, it’s Barry’s job to make sure that everything we do is awesome, and stays that way long-term – and his communication skills and emphasis on perfectionism are second to none.

With more than 15 years’ experience and a real passion for health and safety, Tee is responsible for upholding our value of ‘safety first’. Coordinating onsite audits and meetings, first aid training, and all of our certifications, Tee takes our approach to health and safety standards beyond ‘just’ compliance.

Since 2012, Peter has been our ‘go-to-guy’. You could call him Head of Procurement, as he’s great at sourcing the extra, odd bits that make up a project. His long career in joinery and shopfitting and wealth of experience mean he has a good eye, an incredible network and excellent problem solving skills.

Katrina has droves of financial experience in the engineering industry – including a range of skills and nous that she’s now calling on in her role as our Financial Controller. On a quest to find a company with a great culture and exciting business challenges, Katrina has set up shop with Datum to keep her brain fresh.

Jo heads up our stellar admin team and keep everything on track and running smoothly, with her organisational talents. From keeping our accounts in order to booking flights when our work takes us around the country, Jo is the magic that ensures Datum functions like a well-oiled machine.

The ‘devil is in the details’ – and even the grandest project depends on the success of the small components – which is why the role of our detailers is so important. Matt and Shane take concepts and turn them into working drawings ready for manufacturing – fuelling the creative projects Datum is known for.

As an ex-cabinet maker, Jackson brings a practical approach to detailing – taking the architect’s drawings, formatting them and making them understandable so our team can make them for our clients. Having been with Datum for three years, he’s achieved one of his career goals of becoming a detailer, and loves the family vibe here.

Managing the office and doing the accounts means Ally has her fingers in many pies – and that’s just the way she likes it! Coming from an operations role in a fast-paced sales and marketing agency, she brings her epic multitasking skills and ability to stay cool under pressure to the Datum team.

Over 25 years in quantity surveying (across three countries and sectors as diverse as joinery, glass, commercial kitchens, and civil works) has given Alethea a fantastic breadth of experience to bring to Datum Projects. Alethea brings her detail-oriented approach to everything she does, ensuring that every client gets an accurate estimation on their projects in a timely manner.