When Hunter Home approached us to assist in their re-brand of Hunter Home Wairau, we jumped at the opportunity to work with such a well-respected retailer. In line with their desire to create an approachable, customer-led shopping experience, we focused on enhancing the customer journey throughout the store, using floor finishes and lighting to guide the customer intuitively through a series of different spaces. We also added backdrop partitions with varying forms and slots to provide glimpses of other rooms.
The team worked hard to create a homey feel without constructing a costly ceiling by painting out the roof structure and partially down the walls, helping customers to imagine themselves ‘at home’ more easily, while also remaining cost-effective for our client. To further make customers feel at home, there’s even a kitchen island counter where customers are offered a drink serves as an alternative to a more traditional point of sale.
The finishing touch of our work here was to paint the façade black with added timber panels and a fabric canopy to soften the building’s look, creating a simple but striking shopfront. All in all, a successful and rewarding project!